Our inspirational colleague Sharon Noble brought together colleagues and the local community groups she volunteers with for a 24-hour marathon fundraiser at our Fareham store in support of Tickled Pink.

Sharon's a tireless supporter of our breast cancer campaign – a cause close to her heart after she was diagnosed with breast cancer herself nine years ago. Read more

Asda customer Emma Ward paid a special visit to our Hyde store to say a big thank you to our optician colleagues who spotted a serious brain condition that could have resulted in death or paralysis if it wasn’t diagnosed and treated.

She’d made several visits to the doctors and hospital with terrible head pain and, after three months with no diagnosis, she decided to go for an eye test to rule out needing glasses. Read more

Christine Conway from our West Bridgford store in Nottingham has been doing a great job this month raising awareness and money for our Tickled Pink breast cancer charity campaign.

She was diagnosed with breast cancer 11 years ago and now uses her experience to help people in a similar situation. Read more

Colleagues at our Gosforth store are pulling out all the stops to support this year's Tickled Pink campaign – with a series of events to raise awareness and money for breast cancer charities.

They've been dressing in pink and getting into the spirit of things by organising a fundraising Pink Day, tombola, fun games for customers to play and a giant cake sale for colleagues. Read more

Our popular colleague Sid Waite – who's a porter at our Bexleyheath store – entertained shoppers with songs from the Sixties to raise cash for Tickled Pink.

Sid, who’s 76, said: “We got a fantastic response from customers and colleagues and raised £1,400 in just four hours.” Read more