'Inclusive Hour' pioneer Simon on why he's supporting the Purple Tuesday initiative
I see the launch of Purple Tuesday as a huge step forward towards driving the agenda around inclusivity and making store environments accessible to all. The world is learning that not all disabilities are visible.
Its aim is to provide an inclusive shopping experience for everyone and at Asda we're trialling a dedicated Purple Tuesday 'Inclusive Hour' every week at some of our stores in Kent and Manchester, including the Marple store where I work. We'll be turning off displays, music, tannoy announcements and other noises to help people with autism, dementia and who may otherwise struggle with noise. Read more