Asda Belfast Shore Road Asda Belfast Shore Road Superstore

Shore Road,

Belfast, BT15 3PR

Tel: 028 90370889
Opening times...
Monday 8am - 10pm
Tuesday 8am - 10pm
Wednesday 8am - 10pm
Thursday 8am - 10pm
Friday 8am - 10pm
Saturday 8am - 10pm
Sunday 1pm - 6pm
To check opening times for specific days or dates, please feel free to contact the store using the details above.

How to find us...

If you are heading out of Belfast on the M2, take the A2 Shore Road, turn left at the traffic lights on the Shore Road, pass a Maxol Garage continue to the traffic lights driving straight ahead where you will see ADSA on your left-hand side. Parent/Child and Disabled parking is available immediately outside the store entrance.

At this store...

Service information
  • PayPoint service available at this store. Need to pay bills, top-up your gas or electricity or get your TV license? Drop into store and pay simply and easily. If you're not sure whether you can pay at PayPoint, check your bill or talk to your provider. Other transactions are available – dependant on store.
  • Find out more at
Disabled Facilities
Service information
  • Disabled car parking
  • Guide dogs welcome
  • Braille services
  • Colleague assistance available
  • Push-along wheelchair available
  • Attachable trolleys
  • Electric scooter available
  • Wide checkout & portable chip / pin
  • Induction loop available
Click & Collect
Service information
Go to the customer service desk on the ground floor at the front of the store
Baby Changing
Service information
  • The baby changing room is a vital part of the shopping experience and we aim to make it as pleasant as possible for you.
  • Asda Aces will check this room every hour for your convenience.
  • Items such as nappies and wipes may be available in the baby change room or at the Customer Service Desk.
  • Where space allows we have installed a toilet for parents within the room for a hassle free shopping trip and a chair so you can comfortably breast feed your baby.
  • Alternatively bottle-warming facilities and free baby food (with purchases over £1) are available in stores that have Cafes.


  • Car Park
  • Cash Machine
  • Recycling

Product ranges...

  • Rotisserie
  • Organic
  • Fish Counter
  • Pizza Counter
  • Bakery Counter
  • Ethnic Foods
  • Deli Counter
  • Bounty packs
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Welcome to Asda Belfast Shore Road

The store manager at Asda Shore Road Northern Ireland is Oliver Martin. If you need to contact the store for any reason, please use the phone number on the left.

This week we celebrated the achievements of more than 100 young people from Northern Ireland at an awards ceremony in Belfast.

Community Life Champions at the awards ceremony

The event at City Hall was part of our partnership with Active Communities Network who are running a three-year sport development programme in deprived areas of Northern Ireland, funded by a £600,000 grant from the Asda Foundation.

Speaking at the event was Blackburn Rovers and Wigan Athletic footballer Jason Roberts MBE.

Read more

George sponsored the Bollywood-style scene

We are all very proud of our colleague Ruth Scholefield who took to the catwalk at this year’s Breast Cancer Care Fashion Show. It was an amazing evening and one that we’re delighted to support.

All of the 32 models at the fundraising event have had breast cancer or are undergoing treatment for breast cancer. They were modelling outfits from High Street retailers, including George at Asda, and were styled by fashion editor Hilary Alexander.

For Ruth the show marked the start of a year of celebrations. Next year will be her tenth wedding anniversary to husband Philip, her own 40th birthday and her son’s 18th birthday. And on 6th September 2016 she will pass another special milestone – she will have been cancer-free for five years and will have beaten breast cancer … not once but twice!

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We’ve brought out 18 delicious new Italian ready meals that are simple to make, look fantastic and are packed full of flavour.

Chicken TrottoleBeef Papadelle

Creating an authentic Italian supper has never been so easy with the help of our new range. The great selection of meals includes Chicken Trottole, Beef Pappardelle, and Meatballs Bucatini.

With ingredients sourced from local regions, the meals offer a true taste of Italy.

At the heart of the new range is the signature ‘Just Like Mama Makes’ tomato sauce – a rich, flavoursome recipe exclusive to Asda.

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Whatever you’ve got up your sleeve this Halloween – a petrifying party, horrible haunted house or trick or treating with your little monsters – we’ve got fang-tastic fancy dress costumes for all!

Halloween costumes for the whole family from George at Asda

The whole family will look spook-tacular in our vampire costumes, and you can make them even creepier with our range of inflatable wings. There’s even a vampire dog costume in our Halloween pet costume range!

Plus there’s plenty of other outfits to choose – like witches, pirates, clowns, skeletons, super heroes and more.

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Here’s a different way to use your bedding – create a fun teepee that children will love to play in!

Bev's teepee using our woodland bedding

Bev Adlem from Whitchurch shared this great picture on Instagram of a teepee she made for her 18-month-old grandson Mack using our Woodland Animals bedding.

With four grown up children and three grandchildren – three-year-old Rex, 18-month-old Mack and nine-month-old Alana – Bev likes to spend her free time creating things for them and other children, including bandana bibs, personalised cushions and bunting.

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