We’ve got a wonderful army of Asda elves out and about this Christmas spreading festive cheer and arranging special surprises for people in the local community.
The #becauseitschristmas elves are better known throughout the rest of the year as our Community Life Champions. Every Asda store has one, and they play an active role in their local community, working with schools, charities and other good causes.
Throughout December you’ll see them in their “Happy to Elf” uniforms bringing a bit of festive magic to people who deserve some extra special Christmas cheer.
They’ll be organising get-togethers for senior citizens and people who live on their own in the local community; they’ll be throwing Christmas parties for groups who just don’t have the money to fund celebrations; and they’ll be saying thank you to some of the amazing people who give up their time to volunteer for local good causes. Read more