Asda Hitchin Asda Hitchin Supermarket

Queen Street,

Hitchin, SG4 9TY

Tel: 01462 663400
Opening times...
Monday 7am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 11pm
Sunday 10am - 4pm
To check opening times for specific days or dates, please feel free to contact the store using the details above.

At this store...

Service information
  • PayPoint service available at this store. Need to pay bills, top-up your gas or electricity or get your TV license? Drop into store and pay simply and easily. If you're not sure whether you can pay at PayPoint, check your bill or talk to your provider. Other transactions are available – dependant on store.
  • Find out more at
Disabled Facilities
Click & Collect
Service information
Go to the Click and Collect desk located at the kiosk at the front of the store
George Essentials


  • Car Park
  • Cash Machine

Product ranges...

  • Organic
  • Bakery Counter
  • Ethnic Foods
  • Food to Go
  • Hot Chicken
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Welcome to Asda Hitchin

The manager of your Asda Hitchin Supermarket is Peter Jones. You'll find everything you need to do a full weekly shop at the same everyday low prices as our bigger stores. If you need to contact the store for any reason, please use the number on the left.

Need a costume for a Halloween? We’ve got loads of fun and spooky options at George that are perfect for party goers or little trick or treaters.

You can find dressing up costumes for the whole family in store and at – like our Ghostbusters costumes which come with inflatable proton packs to complete the look.

Find out more about our Halloween costumes

If you’re planning a Halloween party we’ve got loads of frightfully good treats in store which are sure to impress your guests!

We’ve got fab creepy cakes – including our Boo! The Ghost Cake which is bursting with fruity jam and tasty vanilla frosting filling for £5, and our Petrifying Pumpkin Smash Cake which is stuffed with spooky surprises for £10.

Pumpkin Smash Cake

We’ve also got some great DIY baking kits to try with the kids – like our Graveyard Traybake, which is £3.50 and our Pumpkin Cupcake Kit, which is just £2.

Read more

Our Tonypandy store’s Community Champion Karen Thomas laid on a special behind-the-scenes tour for a group of local school children.

The children had a go on the tills

Three classes from Penrhys Primary School visited the store and took a look behind the scenes.

Karen said: “When I found out the school were coming in for a visit I rang them to see if I could help and give them a full tour of the store. They were so excited that they could do this.”

See more photos

Little Teddy looks brilliant in the new dinosaur dressing gown his mum and nanny bought him from our Uttoxeter store.

Teddy the dinosaur

Teddy’s mum Holly shared some very cute photos on her Instagram page of her little dinosaur in his new favourite piece of clothing.

Holly said: “He is totally obsessed with it, moans when his hood falls down, and couldn’t wait to get it on this morning.”

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Our large £1 Halloween pumpkins – which are in stores now – have been named best looking, best for carving and best value for money in a supermarket comparison by the Mirror.

Jack Skellington

And to encourage you to discover for yourself, we’re giving you the chance to win £50 if you share a photo of your creatively carved pumpkin … like this frightfully good Pumpkin King carved by 13-year-old Faith.

Faith’s aunt Lisa bought one large and one 50p medium pumpkin at her local Asda Living in Oldham – as well as two pumpkin carving kits, which are just £1 each.

Read more