Asda Hereford Asda Hereford Supercentre

Belmont Road,

Hereford, HR2 7JE

Tel: 01432 346300
Opening times...
Monday Opens at 7am
Tuesday 24 hours
Wednesday 24 hours
Thursday 24 hours
Friday 24 hours
Saturday Closes at 10pm
Sunday 11am - 5pm

For detailed service opening times within this store, click on the clock icon(s) shown in the 'At this store...' column.

How to find us...

You can find us on the south side of Hereford. If you're coming into Hereford from the North side, just follow the signs to Abergavenny until you reach the major roundabout on the Greyfriars Bridge - you can see us on the right as you approach. If you're coming in from Wales on the A465, we're on your left as you reach the major roundabout and traffic lights. If you're coming in from Ross on Wye on the A49, we're the 2nd left on the major roundabout.

At this store...

24 Hour
Disabled Facilities
Service information
  • Disabled car parking
  • Guide dogs welcome
  • Braille services
  • Colleague assistance available
  • Push-along wheelchair available
  • Attachable trolleys
  • Electric scooter available
  • Wide checkout & portable chip / pin
  • Induction loop available
Service opening times Service information
Monday 8am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 10pm
Sunday 10am - 4pm
Our Asda pharmacies don't just dispense prescriptions - we also offer health and wellbeing services that can save you a trip to the GP.
Click & Collect
Service information
Go to the Internal Touch Screen near the entrance of the store or use the Drive Thru located at the right of the store
Grocery Click & Collect
Service information
Go to the Internal Touch Screen near the entrance of the store or use the Drive Thru located at the right of the store
Photo Department
Service opening times
Monday 7am - 10pm
Tuesday 7am - 10pm
Wednesday 7am - 10pm
Thursday 7am - 10pm
Friday 7am - 10pm
Saturday 7am - 10pm
Sunday 11am - 5pm
Baby Changing
Service information
  • The baby changing room is a vital part of the shopping experience and we aim to make it as pleasant as possible for you.
  • Asda Aces will check this room every hour for your convenience.
  • Items such as nappies and wipes may be available in the baby change room or at the Customer Service Desk.
  • Where space allows we have installed a toilet for parents within the room for a hassle free shopping trip and a chair so you can comfortably breast feed your baby.
  • Alternatively bottle-warming facilities and free baby food (with purchases over £1) are available in stores that have Cafes.
Travel Money
Service opening times Service information
Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 6pm
Sunday 10:30am - 4pm
  • We’ve made it easy for you to buy foreign currency, currency cards and travellers cheques, with 0% commission and some of the best travel money rates you’ll find.
  • Just visit our Travel Money bureaus located in over 120 stores nationwide, with top currencies immediately available. Or simply order online or by phone and collect in-store at your convenience. In-store rates may differ to online rates.
  • We also provide a money transfer service with Western Union, allowing you to send money abroad quickly and easily.
  • Opening times may vary according to location so don’t hesitate to call ahead and check.
  • Visit or call 0800 188 4002.
Travel Money Click & Collect
Service information
  • Pre-order your travel money online and pick up for free from over 130 Asda Travel Money stores and selected Click & Collect points.
  • Opening times may vary according to location so don’t hesitate to call ahead and check.
  • Visit
Home Shopping


  • Car Park
  • Cash Machine
  • Customer WC
  • Cafe
  • Recycling

Product ranges...

  • Rotisserie
  • Organic
  • Fish Counter
  • Pizza Counter
  • Bakery Counter
  • Deli Counter
  • Food to Go
  • Technology Centre
  • Mobile Phone Connection Centre
  • Bounty packs
Are these store details correct? If not tell us here

Welcome to Asda Hereford

Hello, I'm Matt Allen-Ridge, General Store Manager of Asda Hereford. Our store has a fantastic cafeteria open for breakfast, lunch and afternoon tea, with a beautiful view of Hereford Cathedral. We have a Pharmacy, Photo Desk and a fantastic range of George clothing. We look forward to seeing you and hope you enjoy our picturesque city.

We’ve developed a selection of delicious Christmas recipes that are sure to go down a treat at any festive feast.

Salmon and bacon pancakes

Our innovation chefs have come up with a range of recipes using some of our favourite Extra Special products, including a brilliant breakfast dish, tasty canapés, the main meal, and delicious desserts.

We gave people the chance to try some of the recipes at Taste of London in our Extra Special festive lodge. See what they thought of them, and give them a try for yourself this Christmas:

Read more

Our Food Innovation Head Chef Mark Richmond offers some advice for taking the stress out of cooking this Christmas.

1. Cooking for large numbers can be overwhelming, so planning is key. To keep Christmas overspend and waste down, be realistic about what people will eat so that you don’t cook too much. This will also save you time. Top tip if oven space is limited is to always write a plan for cooking times so you are not panicking towards the serve time.

Fig and brandy parcels

2. Using up leftovers doesn’t have to be boring, for example, with a few simple stock cupboard ingredients and filo pastry, our Extra Special Fig & Brandy Christmas Pudding is transformed into delicious sweet filo parcels which are perfect for Boxing Day snacking.

Read more

We love this brilliant Nightmare Before Christmas cake design that was created by Kirsty Pointon using an Asda three-tier cake!

Kirsty works part time as a Customer Service Colleague at our West Swindon store and was trained as a chef but left the world of kitchens behind after having her second child.

After a busy week Kirsty realised she didn’t have time to make her own cake for her husband Andrew’s 40th birthday so she decided to pick one up from Asda instead. Her design idea was inspired by The Nightmare Before Christmas as her husband and daughters are big fans of the movie.

Find out how to make it!

We’ve got a wonderful army of Asda elves out and about this Christmas spreading festive cheer and arranging special surprises for people in the local community.

Asda community elves

The #becauseitschristmas elves are better known throughout the rest of the year as our Community Life Champions. Every Asda store has one, and they play an active role in their local community, working with schools, charities and other good causes.

Throughout December you’ll see them in their “Happy to Elf” uniforms bringing a bit of festive magic to people who deserve some extra special Christmas cheer.

They’ll be organising get-togethers for senior citizens and people who live on their own in the local community; they’ll be throwing Christmas parties for groups who just don’t have the money to fund celebrations; and they’ll be saying thank you to some of the amazing people who give up their time to volunteer for local good causes.

Read more

We’re pleased to announce our commitment to source 93% of our bananas from Rainforest Alliance Certified™ farms by March 2016.

Alongside our Fairtrade banana range we’ll source bananas from farms certified to the Sustainable Agriculture Network (SAN) Standard, which guarantees the fruit comes from trusted and sustainable suppliers.

This decision allows us to help with the long-term social and environmental support of banana farmers in Central America.

Read more