Asda Hereford Asda Hereford Supercentre

Belmont Road,

Hereford, HR2 7JE

Tel: 01432 346300
Opening times...
Monday Opens at 7am
Tuesday 24 hours
Wednesday 24 hours
Thursday 24 hours
Friday 24 hours
Saturday Closes at 10pm
Sunday 11am - 5pm

For detailed service opening times within this store, click on the clock icon(s) shown in the 'At this store...' column.

How to find us...

You can find us on the south side of Hereford. If you're coming into Hereford from the North side, just follow the signs to Abergavenny until you reach the major roundabout on the Greyfriars Bridge - you can see us on the right as you approach. If you're coming in from Wales on the A465, we're on your left as you reach the major roundabout and traffic lights. If you're coming in from Ross on Wye on the A49, we're the 2nd left on the major roundabout.

At this store...

24 Hour
Community Champion
Disabled Facilities
Service information
  • Disabled car parking
  • Guide dogs welcome
  • Braille services
  • Colleague assistance available
  • Push-along wheelchair available
  • Attachable trolleys
  • Electric scooter available
  • Wide checkout & portable chip / pin
  • Induction loop available
Service opening times Service information
Monday 8am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 10pm
Sunday 10am - 4pm
  • Our Asda pharmacies don't just dispense prescriptions - we also offer health and wellbeing services that can save you a trip to the GP.
  • Pharmacy opening times are subject to change on Bank Holidays, please contact the store to check Pharmacy opening hours prior to visiting.
Petrol Station
Click & Collect
Service information
Go to the Internal Touch Screen near the entrance of the store or use the Drive Thru located at the right of the store
Grocery Click & Collect
Service information
Go to the Internal Touch Screen near the entrance of the store or use the Drive Thru located at the right of the store
Photo Department
Service opening times
Monday 7am - 10pm
Tuesday 7am - 10pm
Wednesday 7am - 10pm
Thursday 7am - 10pm
Friday 7am - 10pm
Saturday 7am - 10pm
Sunday 11am - 5pm
Baby Changing
Service information
  • The baby changing room is a vital part of the shopping experience and we aim to make it as pleasant as possible for you.
  • Asda Aces will check this room every hour for your convenience.
  • Items such as nappies and wipes may be available in the baby change room or at the Customer Service Desk.
  • Where space allows we have installed a toilet for parents within the room for a hassle free shopping trip and a chair so you can comfortably breast feed your baby.
  • Alternatively bottle-warming facilities and free baby food (with purchases over £1) are available in stores that have Cafes.
Travel Money
Service opening times Service information
Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 6pm
Sunday 10:30am - 4pm
  • We’ve made it easy for you to buy foreign currency, currency cards and travellers cheques, with 0% commission and some of the best travel money rates you’ll find.
  • Just visit our Travel Money bureaus located in over 120 stores nationwide, with top currencies immediately available. Or simply order online or by phone and collect in-store at your convenience. In-store rates may differ to online rates.
  • We also provide a money transfer service with Western Union, allowing you to send money abroad quickly and easily.
  • Opening times may vary according to location so don’t hesitate to call ahead and check.
  • Visit or call 0800 188 4002.
Travel Money Click & Collect
Service information
  • Pre-order your travel money online and pick up for free from over 130 Asda Travel Money stores and selected Click & Collect points.
  • Opening times may vary according to location so don’t hesitate to call ahead and check.
  • Visit
Home Shopping


  • Car Park
  • Cash Machine
  • Customer WC
  • Cafe
  • Recycling

Product ranges...

  • Rotisserie
  • Organic
  • Fish Counter
  • Pizza Counter
  • Bakery Counter
  • Deli Counter
  • Food to Go
  • Technology Centre
  • Mobile Phone Connection Centre
  • Bounty packs
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Welcome to Asda Hereford

Hello, I'm Stuart Goldspink, General Store Manager of Asda Hereford. Our store has a fantastic cafeteria open for breakfast, lunch and afternoon tea, with a beautiful view of Hereford Cathedral. We have a Pharmacy, Photo Desk and a fantastic range of George clothing. We look forward to seeing you and hope you enjoy our picturesque city.

Two years ago Jan Poole and Julie Brandram Jones met in Hereford Hospital where they were both undergoing treatment for breast cancer. This weekend they were surprised and delighted to be reunited when they both independently volunteered to collect money for Tickled Pink at Asda Hereford.

Jan and Julie at Asda Hereford

The pair loved chatting to colleagues and customers and raised an amazing £376.65.

Julie (pictured right) said: "It was great to se Jan again. We spent the whole morning smiling, laughing and talking to people. Lots of people stopped and gave us money.

“When we were standing in the foyer the number of people that came up because they know someone who’s got breast cancer or who’s just been diagnosed was incredible. They’d say ‘My sister died from breast cancer’, or ‘My best friend has just been diagnosed’. It was very moving.”

Read more

Tickled Pink fundraising at our Hereford store

Two amazing inspiring ladies, Jan and Julie who volunteered yesterday. Both of them had double mastectomies last year and had their treatment together too. Imagine their surprise when they came in to volunteer and were together again. With their help we raised £376-65 with their fun personalities, guess teddies name, how many sweets in the jar and sweetie lucky dip.

Posted by June Thurston from Asda Hereford

Need a costume for a Halloween? We’ve got loads of fun and spooky options at George that are perfect for party goers or little trick or treaters.

You can find dressing up costumes for the whole family in store and at – like our Ghostbusters costumes which come with inflatable proton packs to complete the look.

Find out more about our Halloween costumes

If you’re planning a Halloween party we’ve got loads of frightfully good treats in store which are sure to impress your guests!

We’ve got fab creepy cakes – including our Boo! The Ghost Cake which is bursting with fruity jam and tasty vanilla frosting filling for £5, and our Petrifying Pumpkin Smash Cake which is stuffed with spooky surprises for £10.

Pumpkin Smash Cake

We’ve also got some great DIY baking kits to try with the kids – like our Graveyard Traybake, which is £3.50 and our Pumpkin Cupcake Kit, which is just £2.

Read more

Our Tonypandy store’s Community Champion Karen Thomas laid on a special behind-the-scenes tour for a group of local school children.

The children had a go on the tills

Three classes from Penrhys Primary School visited the store and took a look behind the scenes.

Karen said: “When I found out the school were coming in for a visit I rang them to see if I could help and give them a full tour of the store. They were so excited that they could do this.”

See more photos