We’ve been named Britain’s lowest-priced supermarket for the 16th year in a row at the Grocer Gold Awards – the Oscars of the food and drink industry.

We also won the title “Britain’s favourite supermarket” for the third year running – a really special award as it’s decided by a poll of more than 6,000 shoppers.
And our innovative Fish Made Simple range – where our fresh fish counter colleagues help you prepare a meal with the sauces, marinades or toppings of your choice – was named Best Own Label Range at the awards ceremony in London’s Guildhall.
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