Our wonderful army of Asda Elves will be out and about in the run-up to Christmas celebrating the “hidden heroes” who make a big difference in their local communities.
The elves are better known the rest of the year as our Community Champions. All of our larger stores have one, and they play an active role in their local community, working with schools, charities and other good causes.
Supported by grants from the Asda Foundation, they’ll be spreading festive cheer throughout December – putting on Christmas parties for senior citizens and people who live on their own, and helping local groups who look after the homeless and vulnerable at Christmas time. Read more